Entrepreneur Profile: Shana Schneider, FITWEEK

Independent’s Entrepreneur Profiles celebrate people out there changing the world every day through their ventures. We ask each entrepreneur a few questions to give us a little insight into their vision of the future, and their take on building a company.

This month, we feature Shana Schneider. Her venture, FITWEEK, is bringing local fitness businesses and community members together for mutual benefit. FITWEEK inspires individuals to take on new fitness activities and trends that are representative of the community. Successful FITWEEKS result in a more health-conscious community and new customers for fitness-related businesses such as yoga studios, gyms, wellness centers, fresh and wholesome food sources, etc. You can connect with FITWEEK on Facebook here.

What does she need from you, the community?

Shana is looking to expand the FITWEEK team, and in doing so, she is looking for a ‘Software Whiz’ who is skilled in web design and web app integration. FITWEEK is also looking for small businesses who are interested in getting their team onboard for the festivities.

If this sounds like you, or if you have contacts who have the right profile and experience who are interested in learning more, get in touch with Shana at sschneider-at-FITWEEK.net.

Stay tuned to hear updates about Shana and her work with FITWEEK as they become available.

Questions for Shana:

Q: What Does Your Company Do?

A:  FITWEEK rallies your community around getting active and fit. We provide a turnkey solution that offers access to local fitness businesses, online tools, and branded marketing materials. We help individuals in your community find ways get active which fit their lifestyle.

Q: When Did You Start Your Company? Why?

A:  My co-founder and I started FITWEEK in early 2012, but the idea has been percolating for much longer.  FITWEEK combines two things I am passionate about – economic development and fitness. I’ve always been active, whether dancing, swimming, or participating in group fitness classes. The benefits of being fit and active can’t be overstated – the mental and physical health benefits are immense. As a Zumba instructor, I’ve seen how motivated people can be in keeping up with an activity once they find one with which they really connect, or, as I like to say, one which fits their lifestyle. Throughout my career, I’ve worked on marketing and communications for businesses; I believe that, small or large, businesses are at the core of our communities whether providing needed services or jobs. With FITWEEK, we are helping small fitness businesses meet new potential clients and we provide other businesses with a service for their employees that can cultivate a healthy workforce and a healthy community.

Q: What are Your Funding Sources?

A: We are currently funding the company through a modest mix of revenue and bootstrapping.

Q: What Have the Top 3 Challenges Been in Your Start-up Process?

A: 1. The ‘work & life’ balance. Is there really such a thing?!
2. Building the team in the right ways, and in the right sequence. Deciding which elements we can outsource and which we need to have in-house.
3. Trying to stay in control of the day-to-day elements, but also make time for the 50,000 foot view.

Q: Define Entrepreneur

A: An entrepreneur is anyone who sees a need in the market and takes action to fulfill it, along with the economic risks that this entails.

Q: Read any Good Books Lately?

A: “Room” by Emma Donoghue is a book I read more than a year ago, but it still moves me when I think about it. If people are looking for a typical business book or something like that, this isn’t it. This is a book that reminds you to look at things from different perspectives. I highly recommend it as an eye opener and an amazing read.

Q: What is Your Advice for an Entrepreneur Starting Out?

A: You can become an entrepreneur at any age; the important thing is to find the idea about which you are sincerely passionate. Turning the idea into an actual business will feel like you’re burning the candle on both ends, but what you’re getting out of the process, if you’ve found the right idea for you, will keep that wax replenished.

Q: What is your Favorite Entrepreneurship Quote?

A: “Faith is the substance of things hoped for and the evidence of things not yet seen.”

-Hebrews 11:1

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